Benchmark y competitors analysis
Company Prompts
Can you tell me the answers for the company [INSERT COMPANY] for the following questions. Cite reliable sources:
- Tell me about the origin story of the company? How did it begin?
- What values do the founders hold from this time?
- What would industry experts say about the company?
- What share of the market does the product have? What is the size of the category? Are they growing or declining?
- What do employees love about working at the company?
Category Prompts
Can you tell me the answers for the company [INSERT COMPANY] for the following questions. Cite reliable sources:
- What are the cliches in advertising of the category?
- Where does the brand sit amongst it's peers? Could you give me a school yard analogy?
- What doesn't make sense about the category but they continue to do it?
- Is it changing, growing, shrinking?
- What are the biggest issues facing the category?
Consumer Prompts
Can you tell me the answers for the company [INSERT COMPANY] for the following questions. Cite reliable sources:
- What consumer problem does this product solve? What is the higher order consumer goal that it achieves?
- What do the brand's current consumers look like emographically, behaviorally and/or attitudinally?
- What consumer trait could this brand uniquely celebrate?
- What is the current mindset of the consumer that is holding them back from purchasing?
- What do consumers think of the brand, good and bad?
Culture Prompts
Can you tell me the answers for the company [INSERT COMPANY] for the following questions. Cite reliable sources:
- What is our audience fighting for in culture?
- Who are the muses in culture for our audience?
- What can we legitimately fight for on behalf of our audience?
- Is there any subcultures that the brand is a part of? How did they get there? What are the unspoken codes or rules of this group?
- What's going on in culture that the brand could credibly challenge?